Lead Data Analyst

Data Team • Remote • Full-time • 6–8 years

Overview

Lead Data Analyst with expertise in exploratory data analysis (EDA), marketing analytics, content performance analysis, and data quality governance. The role focuses on transforming complex datasets into actionable business insights, improving marketing processes, and enabling data-driven decision making.

Required Skills

• Exploratory Data Analysis (EDA)
• Marketing Analytics & Campaign Performance Analysis
• Content Performance & Customer Journey Analytics
• SQL, Python/R, Excel
• Power BI / Tableau Dashboard Development
• KPI Reporting & Business Insights Generation
• Data Quality Validation & Governance
• Process Gap Analysis & Optimization
• Statistical Analysis & Analytical Thinking
• Cross-functional Collaboration with Marketing Teams

Preferred Skills

• Data Pipeline & Lifecycle Understanding
• SEO & Digital Content Analytics
• Process Excellence Frameworks
• Data Documentation Best Practices
• Advanced Reporting Methodologies
• Marketing Performance Optimization